What usually happens when an affiliate marketer goes to Clickbank or Commission Junction and signs up as an affiliate marketer for a particular product or service that is relative to his affiliate marketing business topic?
The first thing he does is usually to place a logo for the product on his website and send out a marketing email to his list advocating the value of whatever the product or service happens to be. If this average affiliate marketer has any zip at all, he will make his sales letter as good as he can make it.
It will address each member of his list by name and there will be bullet points listing the advantages provided with ownership of the product or service. Then he will sit back, cross his fingers and toes, and hope to make a few sales. Well, that IS a plan but it isn’t a very good one.
If this average affiliate marketer happens to get lucky and be included in the launch of a new product, he does pretty much the same thing. He notifies his list of the upcoming launch (the average affiliate marketer usually only sends one preparatory email) and then he sends out the marketing email at the launch.
He will make a few sales...very few. Of course, he won’t be working very hard either and maybe he is very happy being an average affiliate marketer. There is a problem, however, with being average. Average is a very crowded place.
Average! Why would anybody want to settle for average anything? Doesn’t ‘average’ mean ‘common or ordinary...nothing special’? If you are not happy with being an average affiliate marketer, then you need to keep reading.
Wednesday, May 20, 2009
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